Welcome to Ethnik Edge!
Our Vision and Mission
At Ethnik Edge, our vision is to illuminate lives and ignite a brighter, more sustainable future. We craft exceptional aromas and artisanal products that honor cultural heritage, nurture the planet, and empower communities with purpose and heart.
Our mission is simple yet profound: to infuse everyday life with light and enchanting fragrance, spreading joy with every creation.
From our hand-poured candles, the cornerstone of our brand, to eco-friendly soaps, car fresheners, lotions, and more, each product is a harmonious blend of tradition, sustainability, and innovation. Designed to uplift the senses and nurture well-being, we transform moments into meaningful experiences.
Our Story
Nestled in the picturesque heart of Bucks County, Pennsylvania, Ethnik Edge is more than just a candle company—it is a heartfelt tribute to heritage, sustainability, and innovation. Founded by Vai Haridas, a proud woman of color originally from India, this family-driven venture blends cultural celebration with purposeful craftsmanship in every hand-poured candle.
Crafting Products with Purpose
At Ethnik Edge, sustainability and quality are at the heart of every creation. Each candle features:
- 100% Organic Soy Wax: Locally sourced in the USA.
- Self-Trimming Cotton Wicks: For a cleaner, longer burn.
- Skin-Safe Fragrances: Luxurious scents that also double as body lotion.
Every candle embodies multifunctional luxury while telling a unique story.
Our Fragrance Collections
- Ethnik India Collection– Inspired by Indian Heritage Discover Ethnik Edge's Signature Fragrances, inspired by India's rich culture. From Gulab's romantic rose to TulsiGhaas's refreshing lemongrass sage, each scent brings tradition to life.
- Year Round Collection – Timeless Comfort & Elegance Ethnik Edge's All-Time Favorites collection offers classic fragrances like Lavender, Espresso, and Relax. Timeless scents for every mood and moment.
- Men's Collection – Bold & Sophisticated Scents Explore Ethnik Edge's Fragrances for Men, including Slate, Amber, and Caramel—strong, refined scents for the modern man.
- Seasonal Collection- Limited time Scents From spring's fresh florals to autumn's warm spices, each hand-poured candle brings the season's essence into your home. Perfect for creating ambiance year-round and celebrating changing seasons!
- Six Days in Bombay - Bestselling author Alka Joshi's Collection Experience the essence of Six Days in Bombay, releasing 4/15/25, through a line of handcrafted soy candles inspired by the novel's global settings. Each fragrance takes you on a sensory journey to the captivating locations featured in Alka Joshi’s storytelling.
Philanthropy
We are a proud partner of Room to Read, a 501c3 organization supporting literacy and gender equality around the world.
Each candle sold also illuminates lives around the world!
A Philosophy Rooted in Values
Founder Vai Haridas’s mantra encapsulates Ethnik Edge’s ethos:
"Be proud of your heritage and where you came from, but support your adopted motherland and buy local."
By crafting 100% Made in USA products, Ethnik Edge celebrates diversity while promoting local sustainability.
Empowering the Next Generation
Ethnik Edge is more than just a brand; it’s a movement. We are dedicated to empowering the next generation. By fostering young entrepreneurs and inspiring bold dreams, we’re crafting a brighter, more fragrant tomorrow for all.
Ethnik Edge goes beyond creating candles by investing in the future. Through initiatives like the Mini-MBA Program and Channel Sales for High School Students, the brand empowers young minds with entrepreneurial skills and real-world business experience.
Ethnik Edge also proudly sponsors the Doylestown Children’s Business Fair, fostering leadership and creativity among youth.
Read more about our Social Entrepreneurship and get involved today!
What lies ahead?
With plans to expand our candle fragrance line to include collections like Zen Sanctuary, and Around the World, Ethnik Edge remains committed to spreading joy, light, and connection. New product families will lauch later in 2025, including lotions, soaps and car freshners.
Discover Ethnik Edge
Explore a world of culturally inspired scents that honor tradition, sustainability, and innovation.
Website: www.ethnikedge.com
Instagram: @ethnik.edge
Facebook: @ethnikedge
Email us at info@ethnikedge.com for any questions you may have.
In the Press
View all-
Ethnik Edge Candle Company: A Perfect Blend of ...
Award-winning innovative soy candles handpoured in Bucks County, PA, make perfect gifts for any occasion. Embrace spirit of giving with a gift that truly shines. As the holiday season approaches,...
Ethnik Edge Candle Company: A Perfect Blend of ...
Award-winning innovative soy candles handpoured in Bucks County, PA, make perfect gifts for any occasion. Embrace spirit of giving with a gift that truly shines. As the holiday season approaches,...
-
Stellar Business Award
Stellar Business Award Ethnik Edge Wins Best Retail, Home and Gifts in United States LinkedIn announcement Why Ethnik Edge Was Selected as the Winner After careful review, the Stellar Business...
Stellar Business Award
Stellar Business Award Ethnik Edge Wins Best Retail, Home and Gifts in United States LinkedIn announcement Why Ethnik Edge Was Selected as the Winner After careful review, the Stellar Business...
-
Emmy's Luxury Gifting Suite Invitation 2024
Special Invite and Sponsor at Emmys Red Carpet Event at W Hollywood in LA- 2024 When you get a call that your tiny candle company was recommended by a customer...
Emmy's Luxury Gifting Suite Invitation 2024
Special Invite and Sponsor at Emmys Red Carpet Event at W Hollywood in LA- 2024 When you get a call that your tiny candle company was recommended by a customer...
Behind the Scenes
View all-
Dual-Purpose Luxury: Ethnik Edge Candles as Lotion
Ethnik Edge candles do more than light up your home—they nourish your skin. Simply let the candle melt, extinguish the flame, and dip into the warm wax. Mix with unscented...
Dual-Purpose Luxury: Ethnik Edge Candles as Lotion
Ethnik Edge candles do more than light up your home—they nourish your skin. Simply let the candle melt, extinguish the flame, and dip into the warm wax. Mix with unscented...
-
The Ethnik Edge Philosophy: Blending Heritage, ...
Delve into founder Vai Haridas’s vision for Ethnik Edge. Explore the philosophy of honoring cultural roots while supporting local economies and embracing sustainability. Discuss how each candle reflects this mission,...
The Ethnik Edge Philosophy: Blending Heritage, ...
Delve into founder Vai Haridas’s vision for Ethnik Edge. Explore the philosophy of honoring cultural roots while supporting local economies and embracing sustainability. Discuss how each candle reflects this mission,...
-
Fragrances with a Purpose: Ethnik Edge’s Unique...
Dive into the stories behind Ethnik Edge’s signature and seasonal fragrances. Explain how each scent, like TulsiGhaas or Love Spell, is designed to evoke emotions, memories, and cultural experiences. Discuss...
Fragrances with a Purpose: Ethnik Edge’s Unique...
Dive into the stories behind Ethnik Edge’s signature and seasonal fragrances. Explain how each scent, like TulsiGhaas or Love Spell, is designed to evoke emotions, memories, and cultural experiences. Discuss...